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About the author

Alfred Hermida speaking at the Rotman School of Management.

Alfred Hermida speaking at the Rotman School of Management.

Alfred Hermida combines academic rigour with a journalist’s sensibility on how to tell a compelling story. An award-winning author, online news pioneer and digital media scholar, he is an associate professor and director of the School of Journalism at the University of British Columbia, Vancouver, where he focuses on digital journalism and social media.

Recognized as one of Canada’s leading social media experts, Hermida is regularly featured in national and international news outlets. He is the recipient of numerous awards, including the 2015 National Business Book Award and the 2011 UBC President’s Award for Public Education Through Media. Hermida was a BBC journalist for 16 years, including four as a correspondent in North Africa and the Middle East. He holds a Ph.D. in journalism from City University, London.


Alfred has a distinguished journalistic pedigree. He worked for BBC News for 16 years before joining the University of British Columbia in 2006. He spent four years as a correspondent for the BBC in the Middle East and went on to be one of the founding members of the BBC News website in 1997. During his four years as daily news editor, the site won the BAFTA for best news website four years in a row. His has also written for The Globe and Mail, The Wall Street Journal, The Times of London, The Guardian and NPR.


His research and teaching focuses on investigating the convergence of media technologies, industries, content and audiences, through scholarly papers, applied projects and media activities designed to bridge theory and practice. His research interests include social media, computational journalism and emerging forms of digital storytelling, and his work has been published in Digital JournalismJournalism Studies, the Journal of Computer-Mediated Communication and the Journal of Broadcasting and Electronic Media among others.

His book, Tell Everyone: Why We Share and Why It Matters, (DoubleDay Canada, 2014), examines how social media is reshaping media, business and activism. He is also co-author of Participatory Journalism: Guarding Open Gates at Online Newspapers, (Wiley-Blackwell, 2011). His research work has recently been featured in more than 70 print and online pieces including The Globe and Mail, Toronto Star, Harvard Business Review, Huffington Post, PBS, BBC, The Guardian and Le Monde.


He was named an IBM CAS Canada Research Faculty Fellow in 2010, 2011 and 2012, and won the 2011 UBC President’s Award for Public Education Through Media. He was nominated in the 2011 Digi Awards for Canada’s top social media maven. He won a 2010 Canadian Online Publishing Award for best blog He was the first online journalist to be award a Knight-Wallace Journalism Fellowship in 2005.