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About Tell Everyone

Tell EveryoneThe essential guide to a transforming media landscape.

Every day 500 million messages are sent on Twitter and more than 800 million people share more than four billion stories, links, photos and videos on Facebook. Every minute, 100 hours of video is uploaded to YouTube. In this new work of media saturation, what do we mean by “the news”? Is “the most trusted name in news” today a veteran anchor on TV or a twenty-something university graduate tweeting from Tahrir Square in Cairo?

We are sharing more content from more sources with more people, more often and more quickly than ever before. We have left behind a world where news and information was scarce, coming from a few newspapers or broadcasters. Instead, we live in a world of abundance where we are not only able to connect and collaborate to create our own media, but for the first time have access to a global audience. Together we can help to bring down governments or chasten international corporations. We can hasten the spread of gossip, rumour and lies. We can market our products more widely and efficiently than ever–if we take the trouble to discover why people share and to whom.

Award-winning professor and veteran BBC journalist Alfred Hermida provides an essential guide to this shifting media landscape. Writing in a journalistic style but with academic rigor, Tell Everyone delves into how our ability to create and share the news is shaping the information we receive and depend on to make informed decisions, from choosing politicians to doing business. Drawing on historical examples, real-world experiences and leading research, Tell Everyone puts into context the transformation in the media and equips us with the insights and wisdom to be able to effectively navigate the social streams of information that shape how we view the world.

Ideas and stories that would once only reach a handful can now reverberate across the world, amplifying the power and voice of citizens, changing how we see and react to the news. Tell Everyone helps us to understand–and benefit from–a more open, vibrant and diverse media.